With one other competitor in the athlete GPS tracking in 2007, this start-up company Trakkers GPS developed their own hardware and software to endurance athlete to showcase live realtime tracking for family and friends to watch online. With a high level of interest in the endurance market for this product and high calibre events, Trakkers GPS's sister computer REV3 Triathlon was born and ran parallel with Trakkers for several years until their transition into timing events and producing endurance events became their primary business focus.